Logo and Loop Animation – Mrk.

This project involved creating a sleek and modern logo animation for Mrk. Brand. The goal was to bring their brand identity to life through motion, making it memorable and engaging for their audience.

I storyboarded and animated the entire logo reveal, focusing on smooth transitions, timing, and visual impact. I collaborated closely with the client to ensure the animation aligned with their brand guidelines and vision.

After presenting two options—a Mrk. Logo animation and a Meraki animation—the client decided to develop both. This allowed them to use the Mrk. logo for a minimalist look and the Meraki animation to reinforce their full brand name, depending on the occasion.

Tools & Techniques: Adobe Illustrator and Adobe After Effects were used for the animation, with careful attention to easing, keyframe animation, and layering.

Challenges & Solutions: Initially, the client wanted only the Mrk. logo. However, since their full brand name, Meraki, is not yet widely recognized, I proposed creating both animations. This gave them flexibility to use the Meraki animation when brand recognition was a priority and the Mrk. logo for a more streamlined look.

Results: The final animations were well-received by the client and are now used during her events, adding a dynamic and professional touch to her presentations.

Deliverables:

• The logo animations were rendered in multiple sizes to ensure compatibility across various platforms and devices.

• I also created versions in all the colors specified in the client’s brand book, ensuring consistency with their visual identity.